The Tzivanides Pharmacy; located behind the Kallimarmaron Stadium in Athens, set up in the mid 60s as Greece’s first homeopathic pharmacy. George Korres, joined the team of Mr Tzivanides in 1989 while still studying Pharmacology at the University of Athens. Though sceptical at first about homeopathy, George was soon overwhelmed by the power of natural ingredients. Driven by his own passion and deep understanding of herbs, George envisaged the development of a natural skincare line, which was realized soon after he was trusted with the management of the pharmacy, in 1992. His first step was to set up an exemplary homeopathic laboratory based on international lab standards. Led by the pharmacy heritage, his knowledge and understanding of over 3,000 herbal remedies, and his quest for a more natural approach, he started developing formulations that were first tested on his own friends.
In 1996, KORRES was born. The brand’s simple philosophy was rooted in the use of natural and / or certified organic ingredients of the highest quality; skin- and environmentally- friendly products with clinically tested efficacy; products that are affordable for everyday use yet of interesting aesthetics that can ‘inspire & make us happy.’
KORRES Wild Rose 24-Hour Cream, the brand’s first global innovation and first ever skincare product, was launched. It went on to become a global best-seller. The Pharmacy still remains the city’s biggest pharmacy of its kind with a dedicated client following while also serving as a training school for all new KORRES team members.