Inspired by the beauty rituals of Cretan women that go back centuries, KORRES has turned to the sacred tree of Ancient Greece and the country’s most significant and renowned cultivar for the development of the PURE GREEK OLIVE collection; this best-selling line is now enriched with brand new skincare and haircare products, as well as invigorating colognes, featuring the antioxidant and nourishing supreme organic Olive oil of the famous Koroneiki Olive tree groves in Crete, in combination with cold-pressed Olive leaves extract. The new 3in1 Nourishing Oil is taking center-stage; the go-to silicone-free product to deliver smooth, elastic skin and silky hair alike. SUPREME OLIVE OIL OF THE RENOWNED CRETAN OLIVE TREE GROVES / THE PROPERTIES The precious Olive oil of the famous Koroneiki Olive variety is the very same oil ancient women of Crete used for their hair, face and body, and athletes to cleanse and prepare their bodies for the ancient Greek games. The organically farmed tree leaves and olives are both a natural source of vitamins, minerals, amino-acids and antioxidants; they nourish skin deeply while also locking in moisture, preventing trans-epidermal water loss and restoring elasticity to maintain youthful skin that is instantly hydrated, refreshed and softened. The extract produced directly from the cells of the Olive leaves - a key ingredient of the PURE GREEK OLIVE face care line - is a potent antioxidant and anti-ageing agent, it soothes, while strengthening skin’s natural barrier. This advanced extraction method contributes to maximum product efficacy. PURE GREEK OLIVE WITH SUPREME OLIVE OIL OF THE RENOWNED CRETAN OLIVE TREE GROVES SUPERIOR QUALITY Olive tree is the sacred tree of ancient and modern Greece. Greece is the 3rd largest Olive oil producer worldwide. Soil and climate conditions along with the extraction methods applied, make Greek Olive oil the most premium in the world. The extra virgin Olive oil at the heart of the PURE GREEK OLIVE collection comes from the predominant Greek Olive variety, Koroneiki; long regarded as the best variety. THE RENOWNED CRETAN OLIVE TREE GROVES Crete is the largest and most fertile island of Greece that has a well-established century-old tradition in Olive tree cultivation. Slow-growing, organic Olive trees, watered naturally and kept small in size to be better nourished by the sun, offering a tiny, precious quantity of ‘green gold’, usually a tenth of what standard Olive trees produce. The supreme Olive oil of the renowned Cretan Olive tree groves is rich in nutritional and antioxidant substances, ω-fatty acids, vitamins C & E and polyphenols. The organically farmed tree leaves are hand-picked every winter and dried naturally before being extracted at the KORRES extraction facility. THE COOPERATIVE OF ORGANIC FARMERS OF MESSARA In the context of the brand’s fair-trade network, KORRES cooperates with the Cooperative of Organic Farmers of Messara - Messara is a 300,000 hectares land at the heart of Crete -, for the supply of superior quality Greek extra virgin Olive oil. This is the first cooperative of its kind on the island, an initiative by dedicated farmers that for decades have been trying to preserve this tradition, while promoting scientific research in relation to Olive tree organic cultivation methods.