Welcome to New York, Welcome to Greece

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Video by © Eleni Katrakalidi
Photography by © Eleni Katrakalidi

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At 232 Elizabeth Street, in Nolita, New York, the KORRES store has stood since 2022 as a reference point for the brand’s presence in the city.

KORRES products are displayed on shelves set against whitewashed walls that evoke the feeling of the Cyclades.

Welcome to New York, Welcome to Greece

The space brings together furniture sourced from New York vintage stores, cases and glass apothecary vessels, and handmade collages featuring herbs, growers, and landscapes from Greece.

The coexistence of these elements within the store quietly suggests that beauty and skincare can be both Greek and global at the same time. The space is welcoming to every visitor.

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“The store has been designed so that visitors can experience KORRES products more deeply, feel part of a community, discover the quality and efficacy of Greek cosmetics, and be transported—if only for a moment—to the Aegean,” says Shannah Pryatel, Retail Manager.

Welcome to New York, Welcome to Greece

On the same street, flagship stores of major beauty and fragrance brands from around the world stand side by side.

Welcome to New York, Welcome to Greece

from the oldest homeopathic pharmacy in Athens to Nolita, New York.

Welcome to New York, Welcome to Greece

This is a true story of a journey—from the oldest homeopathic pharmacy in Athens to Nolita, New York.

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