Our Home - Greece
Seed to Skin and Back: Recycling
Over 1 ton of plastic collected via our Recycle Lab in the first 9 months.
90% Organic Plant Material. 100% Greek Natural Beauty.
Guided by nature and perfected by science. This is our creed, our motto, our driving ethos for research, development, and product creation. We are scientists, engineers, and scholars of the natural world. We search our homeland of Greece to find only the best nature can offer and transform them in to pure, clean formulas for every skin type and concern. Greek Natural Beauty has always been clean, safe, and cruelty-free. We’ve used this as our North Star since opening in 1996, dedicating ourselves to transform natural wonders into clean formulas with integrity.
Water is the base of all beauty products, and we purify our own water on site. The resulting pharmaceutical-grade water unlocks the power of our active ingredients to create the most effective and transformative formulas with the fewest possible preservatives, that are safe and cruelty free.
“We started 25 years ago, when ‘naturals’ was not even a trend, and our suppliers were striving to support us in the development of our formulas. With an always-in-progress black-list of more than 1,500 ingredients, we are continuously committed to developing natural, effective, clean, safe formulas.” – Chryssoula Stammatogianni, Head of R+D formulation