“Formulating with natural ingredients is second nature to us.
We started 25 years ago when ‘naturals’ were far from a trend, and our suppliers were striving to support us in the development of our formulas, as we continuously pushed for a more natural approach.
With an always-in-progress black list of hundreds of ingredients, our all-woman exert R&D team is continuously committed to developing natural, effective, clean, safe formulas, inspired by the synergies and complex structures of the plants. Keep in mind that more than 500 safety and efficacy tests are performed for each and every product! We devote in some cases 24 to 36 months of tests for 1 single formula!

Our products feature powerful actives, biotechnological active ingredients, innovative technologies, natural extracts, oils, butter, and waxes.
There are formulas with close to 100% natural origin content.
We wish to bring the most efficacious and sophisticated products to life. The texture, the feeling, the scent of the product, all these parameters are also important to us. No compromise at any level! All our promises are real.”

Chrisoula Stamatogianni
Head of R&D, Chemical Engineer

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“Formulating with natural ingredients is second nature to us.
We started 25 years ago when ‘naturals’ were far from a trend, and our suppliers were striving to support us in the development of our formulas, as we continuously pushed for a more natural approach.
With an always-in-progress black list of hundreds of ingredients, our all-woman exert R&D team is continuously committed to developing natural, effective, clean, safe formulas, inspired by the synergies and complex structures of the plants. Keep in mind that more than 500 safety and efficacy tests are performed for each and every product! We devote in some cases 24 to 36 months of tests for 1 single formula!

Our products feature powerful actives, biotechnological active ingredients, innovative technologies, natural extracts, oils, butter, and waxes.
There are formulas with close to 100% natural origin content.
We wish to bring the most efficacious and sophisticated products to life. The texture, the feeling, the scent of the product, all these parameters are also important to us. No compromise at any level! All our promises are real.”

Chrisoula Stamatogianni
Head of R&D, Chemical Engineer

OUR CHOICES

Safety + Proven Action + Visible Results

Highest Possible Natural Content

Cruelty Free

OPTING TO FORMULATE WITH

Greek-organic-herb derived premium oils + extracts

Advanced actives and molecules, following primary research

Ultra-pure water

Exhaustive safety + efficacy protocols

Love + Responsibility + Honesty

OPTING TO FORMULATE OUR SKINCARE WITHOUT

Benzophenones

Butoxyethanol

Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)

Ethanolamines MEA, DEA, TEA, ETA EDTA

Genetically Modified Ingredients

Hydroquinone

Methoxyethanol

Isothiazolinones (MIT, CMIT)

Karanal

Lilial

Lyral

Mineral Oil

Nanoparticle filters ZnO+TiO2*

Nitromusks

Octinoxate (OMC)*

Octocrylene*

Oxybenzone*

Parabens

Petrolatum and Paraffin

Phthalates

Plastic Microbeads

Polyacrylamide and Acrylamide

Polycyclic musks

Propellant Gas

Retinyl Palmitate

Sulfates (in progress)

Silicones

Triclosan and Triclocarban