The farmers of aromatic herbs on the island of Crete focus on optimum organic cultivation methods, aiming at superior quality. The commercial value of Cretan herbs extends beyond Greek borders.

Dittany or else Erontas is one of the prevailing herbs in Cretan folk medicine, considered the grand healer since the Hippocrates era. One of the twenty plant species depicted on Minoan civilization art, it survives "hiding" in rock slits or steep cliffs. Native to Crete, Dittany is sustainably cultivated in the fertile soil of Arkalochori for decades. It grows in its natural environment without any agrochemical boosters.