The farmers of aromatic herbs on the island of Crete focus on optimum organic cultivation methods, aiming at superior quality.
The commercial value of Cretan herbs extends beyond Greek borders.
Among the most popular plants in folk medicine, Malotira remains a sought-after herb up to this day.
Else known as the Cretan mountain tea, it is endemic to the island, naturally growing on Lefka Ori at 1,000m altitude.
It is for the first time that Malotira was sustainably cultivated, protecting the plant's wild populations under extinction.